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January 22, 2016

I was listening to Zig Ziglar's podcast recently, and he spoke about the price of a product versus the cost of the product.  




Aren't they the same thing?


He goes on to explain the difference.  The price of a product is what you pay at the time of purchase.  The cost of a product is what it's value ends up being over the lifetime of the sale.


We sell a service and not a product, but the message is the same for both. 


When you have a professional painting company perform work on or in your home/building you e...

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Homeowners Association Sign Painting in Salisbury, MD.

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