January 22, 2016
I was listening to Zig Ziglar's podcast recently, and he spoke about the price of a product versus the cost of the product.
Aren't they the same thing?
He goes on to explain the difference. The price of a product is what you pay at the time of purchase. The cost of a product is what it's value ends up being over the lifetime of the sale.
We sell a service and not a product, but the message is the same for both.
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